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plastic shot glasses
Worth a lookShows searches that convert (15.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good801.14avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Good£326K£326K/yr · 292K searches
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.15avg listing price — sweet spot $15–$100
Price range
Bad£2.89–£15.81cheapest to priciest tracked listing — scored on the share inside $15–$100