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plastic pumpkins
Skip itPrices mostly outside the sweet spot ($5.11–$11.16) — this niche doesn't clear our bar today.
Review moat
Great393.29avg incumbent reviews — the moat a new listing must climb
Growth
Great+62.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£13K£13K/yr · 129K searches
Price range
Bad£5.11–£11.16cheapest to priciest tracked listing — scored on the share inside $15–$100