47
plastic mixing bowl
Skip itPrices mostly outside the sweet spot ($1.30–$16.46) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good512.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.98avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 107K searches
Price range
Bad£1.30–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100