59
plastic jug with lid
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good504.07avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.54–£23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.48avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 74K searches