51
plastic jars with lids
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($59K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great282.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.83–£24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.33avg listing price — sweet spot $15–$100
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Market size
Bad£59K£59K/yr · 205K searches