62
plastic drawers
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£21.72avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Great£8.59–£43.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good534.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£152K£152K/yr · 406K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand