64
plastic cups with lids
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great104.98avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.4%90-day search growth — must beat 0% to launch
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.76avg listing price — sweet spot $15–$100
Market size
Okay£186K£186K/yr · 405K searches
Price range
Bad£3.08–£14.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier