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65

planters with trellis

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 53Conversion 8Competition 87Returns 99Price range 83Avg price 94Brand share 65Review moat 93Quality gap 92

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£46.47

avg listing price — sweet spot $15–$100

Review moat

Great135.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Competition

Great28%

top-5 click share — an open shelf

Price range

Great£12.29–£112.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Market size

Okay£104K

£104K/yr · 367K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale