62
plant sticks
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good640.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Market size
Bad£86K£86K/yr · 230K searches
Avg price
Bad£6.21avg listing price — sweet spot $15–$100
Price range
Bad£3.04–£15.84cheapest to priciest tracked listing — scored on the share inside $15–$100