54
plant stand
Worth a lookShows low returns (1.6%), but weak search conversion (1.5%) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Avg price
Great£16.77avg listing price — sweet spot $15–$100
Price range
Great£5.52–£48.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£469K£469K/yr · 1.9M searches
Review moat
Good1,446.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale