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59

plant pot saucers

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 93Conversion 44Competition 78Returns 95Price range 0Avg price 19Brand share 71Review moat 67Quality gap 47

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Great+104.3%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good812.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad£98K

£98K/yr · 419K searches

Avg price

Bad£6.72

avg listing price — sweet spot $15–$100

Price range

Bad£2.00–£14.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

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