54
piping bag
Worth a lookShows searches that convert (19.7% search→purchase), but prices mostly outside the sweet spot ($1.60–$9.29) keeps it on the watch list.
Conversion
Incredible19.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good£584K£584K/yr · 601K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,177.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.93avg listing price — sweet spot $15–$100
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Price range
Bad£1.60–£9.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand