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pink tissue paper
Skip itPrices mostly outside the sweet spot ($1.25–$4.98) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good546avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£91K£91K/yr · 121K searches
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Avg price
Bad£3.61avg listing price — sweet spot $15–$100
Price range
Bad£1.25–£4.98cheapest to priciest tracked listing — scored on the share inside $15–$100