29
pink tinsel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible95.8avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Growth
Bad-30.5%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 41K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.14–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier