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pink table runner
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great245.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.53avg listing price — sweet spot $15–$100
Price range
Bad£4.76–£16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£27K£27K/yr · 68K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier