60
pink bin
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£2.81–£66.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.47avg listing price — sweet spot $15–$100
Review moat
Good718.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£73K£73K/yr · 171K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand