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petrol lawnmower
Launch itA $1.2M/yr market growing +19.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great336.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great£1.2M£1.2M/yr · 606K searches
Competition
Great39%top-5 click share — an open shelf
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay£183.83avg listing price — sweet spot $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Price range
Bad£99.44–£548.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price