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personalised birthday banners
Worth a lookShows low returns (0.3%), but a small market ($129K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great204.4avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£3.47–£27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.97avg listing price — sweet spot $15–$100
Market size
Okay£129K£129K/yr · 452K searches