57
peony support
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£18.44avg listing price — sweet spot $15–$100
Price range
Great£8.07–£46.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good576.6avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£53K£53K/yr · 121K searches
Signals No Dominant Brand