60
peg basket
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Review moat
Good990.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£96K£96K/yr · 195K searches
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Price range
Bad£3.11–£14.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand