61
peg bag
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£357K£357K/yr · 742K searches
Review moat
Okay1,680.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.13avg listing price — sweet spot $15–$100
Price range
Bad£3.11–£13.87cheapest to priciest tracked listing — scored on the share inside $15–$100