52
peanuts for wild birds 25kg
Worth a lookShows low returns (0.0%), but soft demand (-12.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£25.20avg listing price — sweet spot $15–$100
Price range
Great£9.47–£39.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,282.53avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£111K£111K/yr · 30K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch