60
patio heater cover
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great411.07avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Price range
Okay£6.25–£18.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 34K searches