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parasol weights
Worth a lookShows demand growing +736.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+736.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£24.52avg listing price — sweet spot $15–$100
Price range
Good£7.15–£37.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good617.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£225K£225K/yr · 260K searches