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paraffin heater
Skip itSoft demand (-75.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£39.76avg listing price — sweet spot $15–$100
Review moat
Great258.92avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£12.06–£205.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 154K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.5%90-day search growth — must beat 0% to launch
Signals Quality Gap