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paper lampshades for ceiling lights
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-25.5% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great364.31avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.57–£23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 206K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch