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paper decorations
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Good605.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 152K searches
Price range
Bad£2.41–£14.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand