58
paper bowls
Worth a lookShows searches that convert (10.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great382.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Market size
Okay£243K£243K/yr · 305K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Price range
Bad£1.87–£15.89cheapest to priciest tracked listing — scored on the share inside $15–$100