55
pampas grass
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-32.2% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good£13.56avg listing price — sweet spot $15–$100
Price range
Good£7.72–£27.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£138K£138K/yr · 365K searches
Growth
Bad-32.2%90-day search growth — must beat 0% to launch