50
padded coat hangers
Worth a lookShows low returns (0.6%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great205.93avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Good£12.35avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£6.85–£17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 46K searches