64
owl bird scarer
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Incredible+196.7%90-day search growth — must beat 0% to launch
Review moat
Good781.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.03–£33.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.53avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 50K searches