53
over table display bar
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($48K/yr) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great157.09avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.61avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Great£8.62–£38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad£48K£48K/yr · 66K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch