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outdoor thermometer
Worth a lookShows demand growing +272.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+272.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Price range
Good£3.36–£29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,557.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay£235K£235K/yr · 328K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse