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orchid potting mix
Skip itPrices mostly outside the sweet spot ($4.17–$9.47) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good656.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£268K£268K/yr · 201K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£4.17–£9.47cheapest to priciest tracked listing — scored on the share inside $15–$100