52
omelette pan
Worth a lookShows searches that convert (6.6% search→purchase), but soft demand (-17.2% this quarter) keeps it on the watch list.
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.47avg listing price — sweet spot $15–$100
Market size
Good£305K£305K/yr · 370K searches
Price range
Okay£4.22–£21.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,359.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch