40
nespresso pod holder
Skip itSoft demand (-9.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good£13.17avg listing price — sweet spot $15–$100
Price range
Good£6.56–£25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,684.47avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Okay£119K£119K/yr · 269K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch