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nematodes fungus gnats
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,358.23avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.55avg listing price — sweet spot $15–$100
Price range
Okay£5.01–£18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 47K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Quality Gap