70
neck fan
Launch itA $3.9M/yr market growing >1,000% this quarter with returns at 0.7% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Market size
Incredible£3.9M£3.9M/yr · 4.9M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.45avg listing price — sweet spot $15–$100
Price range
Good£7.49–£28.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,910.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf