53
mylar bags
Worth a lookShows low returns (0.8%), but a small market ($53K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great241.14avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Price range
Great£4.10–£49.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.25avg listing price — sweet spot $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£53K£53K/yr · 113K searches
Growth
Bad-24.9%90-day search growth — must beat 0% to launch