39
mug press
Skip itSoft demand (-23.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great233.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£97.13avg listing price — sweet spot $15–$100
Price range
Okay£6.96–£185.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 72K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.1%90-day search growth — must beat 0% to launch