71
moving bags
Launch itA $982K/yr market growing +52.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Market size
Great£982K£982K/yr · 1.0M searches
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Growth
Good+52.0%90-day search growth — must beat 0% to launch
Avg price
Good£13.31avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£6.68–£23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,473.32avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand