63
mouse glue trap
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great203.19avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Okay£265K£265K/yr · 253K searches
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.85–£17.75cheapest to priciest tracked listing — scored on the share inside $15–$100