59
moth killer
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£414K£414K/yr · 255K searches
Review moat
Okay2,362.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad£4.15–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100