62
moth bombs for the home
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+134.3%90-day search growth — must beat 0% to launch
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Good£7.52–£29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,040.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£77K£77K/yr · 34K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Trending