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moss pole
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,014.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Market size
Good£289K£289K/yr · 392K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Price range
Bad£5.71–£14.08cheapest to priciest tracked listing — scored on the share inside $15–$100