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mosquito lamp
Worth a lookShows demand growing +186.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+186.2%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great£20.44avg listing price — sweet spot $15–$100
Price range
Great£3.84–£57.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good636.17avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 37K searches