45
mirror with storage
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£66.12avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£23.31–£185.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,852.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay£174K£174K/yr · 329K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals High Price