52
mini pegs
Worth a lookShows searches that convert (16.8% search→purchase), but prices mostly outside the sweet spot ($2.59–$7.32) keeps it on the watch list.
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,018.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£136K£136K/yr · 187K searches
Avg price
Bad£4.35avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£7.32cheapest to priciest tracked listing — scored on the share inside $15–$100