45
mini loaf tins
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great167.11avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.72–£20.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£50K£50K/yr · 85K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch