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mini greenhouse
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Market size
Great£1.8M£1.8M/yr · 2.4M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£73.41avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good622.52avg incumbent reviews — the moat a new listing must climb
Price range
Bad£9.68–£425.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price